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CASE STUDIES

Real campaigns. Measured from first click to client.

Three campaigns, each with a video walkthrough: what we did, what it produced, and where the numbers stop. Client names and revenue stay confidential.

01Telematics manufacturer781 → 502LinkedIn growth17 → 403UAE investment company15 → 3

CASE STUDY 01 · GLOBAL B2B TECHNOLOGY

780+ B2B Leads Generated for an International Telematics Manufacturer

781
B2B leads generated
222
qualified leads identified
49
technical pilots initiated
5
confirmed sales from tracked channels
781
Leads
222
Qualified
49
Pilots
5
Sales

Project overview

Industry
Automotive technology, IoT and fleet telematics
Client
International technology manufacturer
Markets
Latin America and international markets
Scale
Global B2B operations across 80+ countries
Period
2025

The challenge

The client needed to expand its international sales pipeline and reach qualified B2B buyers for complex, high-value technology. The goal was not just leads but decision-makers with real purchasing potential, and turning their interest into technical evaluations and commercial opportunities.

Our approach: multichannel B2B demand generation

  • LinkedIn advertising targeting industry decision-makers
  • Google Ads capturing active demand
  • Organic inbound lead generation and website optimisation
  • Industry-specific campaigns and exhibition marketing
  • Lead qualification and CRM-based pipeline tracking
  • Coordination between marketing and international sales teams

Business impact

A repeatable international demand-generation model to systematically identify distributors, technology partners and enterprise customers. The campaigns built a measurable pipeline from digital acquisition to technical evaluations and commercial outcomes.

Commercial revenue: confidential.

CASE STUDY 02 · AI-POWERED B2B CUSTOMER ACQUISITION

500,000 Impressions. 17 Leads. 4 New Clients.

500,000+
LinkedIn impressions
17
inbound leads generated
4
new clients acquired
~$100
supporting ad budget
23.5%
lead-to-client conversion
500,000+
Impressions
17
Leads
4
Clients

Project overview

Industry
B2B services
Client
Confidential
Market
International B2B
Campaign
LinkedIn growth and lead generation
Period
7 days, short-term acquisition campaign

The challenge

Significant market visibility from a limited promotional budget. Instead of expensive large-scale advertising, the plan relied on precise audience targeting, compelling messaging and efficient conversion, with the aim of measurable customer acquisition.

Our approach: targeted LinkedIn growth campaign

  • Audience segmentation and precise B2B targeting
  • High-impact content positioning
  • Organic distribution plus paid amplification
  • Lead capture and direct engagement
  • Conversion-focused communication

Business impact

A focused acquisition strategy can turn a small number of high-intent leads into paying customers. Here, business outcomes mattered more than reach.

Client revenue and contract values: confidential.

CASE STUDY 03 · AI-POWERED LEAD GENERATION AND SALES AUTOMATION

From Buying Signals to Strategic Partnerships: 3 New Long-Term Partners in 90 Days

90
days
15
qualified B2B leads
3
new long-term strategic partners
20%
lead-to-partnership conversion
15
Qualified leads
3
Long-term partners

Project overview

Industry
Investment and financial services
Client
UAE-based investment company (confidential)
Market
UAE and international markets
Duration
3 months
Solution
AI prospecting, intent-based lead generation and automated multichannel outreach

The challenge

The client wanted to find and connect with international businesses showing real potential for strategic investment partnerships. Cold outreach has two hard parts: reaching the right decision-makers at scale without generic mass messaging, and identifying companies whose activity signals a need. The goal was a scalable, AI-powered acquisition system.

Our solution: four parts of one system

01

Precision-targeted AI outreach

  • ICP-based prospecting
  • AI-assisted research and automated workflows
  • Structured prospect databases
  • Personalised campaigns
  • An automated sequence from first contact to a qualified meeting
02

AI buying-signal detection

  • Companies identified by what they do, not just who they are
  • Primary signal: companies that opened a US representative office within the previous six months
  • Each match evaluated against the client’s target profile
03

Decision-maker identification and database enrichment

  • Apollo used to find and enrich decision-maker contacts
  • Database of matching companies, signal-identified organisations and executives
  • Professional emails and segmentation
04

Automated multichannel outreach and follow-up

  • LinkedIn: personalised connection requests and follow-ups
  • Email: targeted value-proposition messages
  • Automated follow-up sequences guiding qualified conversations to meeting scheduling

From signal to partnership

Targeted companies + AI buying signals
Decision-maker identification and Apollo enrichment
Automated LinkedIn + email outreach
Personalised follow-up sequences
15 qualified leads
3 long-term business partnerships

THE RAIT GROUP ADVANTAGE

We don’t just find companies that fit your audience. We find companies with a reason to talk to you.

WHO TO TARGET
The right companies and decision-makers
WHEN TO REACH OUT
At the moment a business event creates a reason
HOW TO ENGAGE
Personalised LinkedIn and email, not mass messaging
HOW TO CONVERT
Follow-up sequences that lead to a booked meeting

Business impact

A structured acquisition system that combines precise targeting with business-event intelligence. It reduces manual prospecting, prioritises higher-relevance companies and gives the client a repeatable pipeline.

Client identity and partnership values remain confidential.

NEXT STEP

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