Rait Group

Telematics · IoT · Fleet

B2B lead generation for telematics and IoT companies

Rait Group generates B2B leads for telematics, GPS tracking and IoT companies: we find distributors, system integrators, TSPs and fleet operators in your target countries and book meetings with them. For an international telematics manufacturer we generated 780+ B2B leads that led to 5 confirmed sales.

By Aya Rait, co-founder of Rait Group · 15+ years in B2B marketing · Updated November 2026

Why telematics sales are hard

  • Hardware is increasingly a commodity, and low-cost competitors push prices down.
  • The real buyers — distributors, integrators and telematics service providers — are niche and hard to find in standard databases.
  • Sales happen across many countries and languages (LatAm, Europe, Middle East, Africa).
  • Trade shows are expensive and seasonal.

How we find and reach your buyers

  1. Map the channel: distributors, integrators, TSPs, fleet operators, insurers, leasing companies.
  2. Build country-by-country lists with the right roles (CEO, CTO, procurement, product).
  3. Outreach on LinkedIn and email in English, Spanish, Arabic or Russian, around concrete use cases (video telematics, fuel monitoring, cold chain, driver behavior).
  4. Qualify replies and hand over meetings to your regional sales managers.

Results

781 → 5B2B leads to confirmed sales for an international telematics manufacturer
17 → 4LinkedIn leads to new clients, ~$100 total ad spend, 500,000 impressions in 7 days
15 → 3qualified leads to long-term partners in 90 days with AI outreach

Numbers from Rait Group case studies. Client names stay confidential.

Pricing

PackagePrice / monthWhat's inside
Focused Outreach$2,0001 service, 1–2 buyer segments, LinkedIn + cold email
Growth Pipeline$3,500Up to 3 services, 3–4 segments, Google Search campaigns, landing page
Full Acquisition Engine$5,500Up to 5 services, ABM, Google + LinkedIn Ads, SEO and AI visibility

Exact price for your mix of services: pricing calculator.

Want this running for your company? Tell us your offer and target market — we'll come back with a lead-gen plan.

Frequently asked questions

Do you know the telematics market?

Yes. Our team has worked with telematics manufacturers on marketing and sales, from distributor acquisition to product launches and trade-show follow-up.

Can you work across Latin America, Europe and the Middle East?

Yes. We run multilingual campaigns and build separate lists and messages per region.

Related guides

Ready to see it running for your business?

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