United States
B2B lead generation for the US market: booked meetings, not just leads
Rait Group builds and runs outbound systems that book sales meetings with US decision-makers for B2B SaaS, tech and service companies. We handle targeting, LinkedIn and email outreach, AI reply qualification and calendar booking, and report the numbers weekly. Packages start at $2,000 per month — less than half the cost of one in-house SDR.
The problem most US B2B companies have
US buyers are the most-prospected audience in the world. A VP of Operations at a mid-size US company gets dozens of cold emails a day. The result:
- Generic sequences get under 1% replies and burn your domain.
- In-house SDRs take months to ramp, cost $70k+ a year plus tools, and often leave within a year.
- Agencies sell "leads" — lists or form-fills — instead of conversations with people who can buy.
- Many good companies in "boring" industries (manufacturing, engineering, logistics) have almost no digital presence, so they are invisible to buyers searching online.
What we do differently
- Signals, not lists. We target companies showing a reason to buy now: hiring for a role your product replaces, new funding, expansion, a leadership change, a looming deadline.
- Deliverability first. Separate sending domains, warmed inboxes, verified emails, low daily volumes per inbox — so your main domain stays safe.
- Short, specific messages. One problem, one offer, one easy next step.
- AI qualification. Replies are sorted automatically; you only talk to interested, qualified prospects.
- One accountable owner and a CRM where you see every touch and every meeting.
Results and timeline
Numbers from Rait Group case studies. Client names stay confidential.
- Weeks 1–2: build. Ideal customer profile, target lists, domains and sending setup, message sequences. No leads yet — this is setup.
- Weeks 2–4: first signals. First replies and qualified conversations start landing on your calendar.
- Month 2+: compounding. Volume stabilizes and messaging is tuned from real reply data.
Pricing
| Package | Price / month | What's inside |
|---|---|---|
| Focused Outreach | $2,000 | 1 service, 1–2 buyer segments, LinkedIn + cold email |
| Growth Pipeline | $3,500 | Up to 3 services, 3–4 segments, Google Search campaigns, landing page |
| Full Acquisition Engine | $5,500 | Up to 5 services, ABM, Google + LinkedIn Ads, SEO and AI visibility |
Exact price for your mix of services: pricing calculator.
Want this running for your company? Tell us your offer and target market — we'll come back with a lead-gen plan.
Frequently asked questions
Is outsourced appointment setting cheaper than hiring an SDR in the US?
Usually yes. A US SDR costs roughly $70,000–$100,000 a year with tools and management, and takes 3+ months to ramp. Rait Group packages start at $2,000/month with the system, data and tools included. See our comparison: hire an SDR or outsource.
Do you work with small US companies?
Yes, including founder-led companies and businesses with under 50 employees, as long as there is a clear B2B buyer and a deal size worth a direct conversation.
Will cold email damage my domain?
Not if it's done properly. We send from separate, warmed domains with verified lists and low volumes, so your primary domain is never at risk.