Build vs. buy
Should you hire an SDR or outsource B2B lead generation?
For most B2B companies under ~50 people, outsourcing lead generation is faster and cheaper than hiring: an agency starts producing meetings in 2–4 weeks for $2,000–$5,500 a month, while an in-house SDR or B2B marketer costs $70,000–$100,000+ a year and takes three months or more to ramp. Hire in-house once you have a proven playbook and enough volume to keep a team busy.
Side-by-side
| In-house SDR / marketer | Rait Group | |
|---|---|---|
| Cost | $70k–$100k+ / year + tools | $24k–$66k / year, tools included |
| Time to first meetings | 3+ months (hiring + ramp) | 2–4 weeks |
| Skills | One person, one skill set | Strategy, data, copy, automation, ads, CRM |
| Risk | Bad hire or resignation resets everything | Monthly terms, system and data stay yours |
| Management | Your time every day | About an hour a week early on |
When hiring makes sense
- You already know which segment, message and channel work.
- You need several hundred conversations a month.
- Your sales cycle needs deep product knowledge from the first touch.
Even then, many companies keep an agency to build and test new segments while the in-house team scales what already works.
When outsourcing is the better call
- You're about to post a job ad for a "B2B marketer" or "SDR" and don't have a playbook yet.
- You're entering a new market (US or UAE) and need local targeting and language.
- Your founder is still the only person who sells.
Pricing
| Package | Price / month | What's inside |
|---|---|---|
| Focused Outreach | $2,000 | 1 service, 1–2 buyer segments, LinkedIn + cold email |
| Growth Pipeline | $3,500 | Up to 3 services, 3–4 segments, Google Search campaigns, landing page |
| Full Acquisition Engine | $5,500 | Up to 5 services, ABM, Google + LinkedIn Ads, SEO and AI visibility |
Exact price for your mix of services: pricing calculator.
Want this running for your company? Tell us your offer and target market — we'll come back with a lead-gen plan.
Frequently asked questions
How much does an SDR cost in the US in 2026?
Base plus commission usually lands around $70,000–$100,000 per year, before tools (data, sequencing, LinkedIn Sales Navigator) and management time.
Can an agency work alongside my marketing team?
Yes. Rait Group often runs outbound next to an existing marketing team: they keep brand and content, we deliver meetings and share the data.
Who owns the data and lists?
You do. Lists, conversations and CRM records stay with your company.