Agency problems
Paying a marketing agency but getting no leads?
If your agency reports impressions, posts and clicks but you still don't have sales meetings, the problem is usually the model, not the effort: most agencies are paid for activity, not for pipeline. A B2B lead generation setup is measured on one number — qualified meetings with decision-makers — and every channel is built to feed it.
Signs you're paying for activity
- Monthly reports full of reach, likes and CTR, but no list of conversations.
- Nobody can say which campaign produced which client.
- "Brand awareness" is the answer to every question about results.
- Social media management, ads and SEO are three separate projects with no shared goal.
- You still chase and qualify every reply yourself.
Five questions to ask your agency
- How many conversations with our ideal buyers did we get last month?
- Which of them turned into opportunities, and from which channel?
- Who exactly are we targeting — company type, size, role?
- What happens to a reply in the first hour?
- What will you change next month based on the data?
If the answers are vague, it's time to change the setup.
What a pipeline-focused setup looks like
Rait Group runs six components as one system: AI outreach, LinkedIn lead generation, cold email, CRM and automation, AI visibility, and targeted B2B campaigns. One person is accountable, and you see the numbers weekly. See how it works.
Results
Numbers from Rait Group case studies. Client names stay confidential.
Want this running for your company? Tell us your offer and target market — we'll come back with a lead-gen plan.
Frequently asked questions
How long should I wait for results from a marketing agency?
For outbound lead generation, first qualified replies should come within 2–4 weeks of launch. SEO takes longer, but there should still be measurable progress each month.
Can I switch agencies without losing everything?
Yes, if you own your accounts and data. Make sure ad accounts, CRM, domains and lists are in your company's name.